Williams Auctions

Plant & Agri Auction Platform Powered by Auction Marketer’s Real-Time Auction Toolset for Microsoft Business Central

Williams Auctions are a specialist plant and agricultural auctioneer based in Cheshire running bi-monthly auctions live streaming to a global bidder audience from a roving auction truck at their purpose built site.

Powerful Features That Set the William's Auction Platform Apart

Combine our cutting-edge features with seamless integration, and it’s easy to see why the William's auction platform stands out:

  • Instant User Registration & Approvals – Streamlined online account creation, deposit processing, and bidder approvals for a frictionless experience.
  • Flexible Item Categorisation – Ensure bidders get the right lot information with dynamic and intuitive categorization options.
  • Blazing-Fast Search Functionality – Super-fast, on-site predictive elastic search helps users find items instantly.
  • BidStream™ Webcasting – Broadcast auctions directly from the auction truck with high-quality, real-time streaming.
  • Homepage Webcast Takeover – Capture attention by driving bidders straight into the auction from your homepage.
  • Custom Clerking Dashboard – Optimized for rapid bidding, giving clerks full control and efficiency in fast-paced auctions.
  • Truck-Optimised Display – A specially designed screen to handle bright lighting conditions and ensure visibility.
  • Real-Time Webcast Reception Screens – Provide attendees with live auction updates on strategically placed display screens.
  • Auctioneer-Focused Interface – A dedicated auctioneer screen displaying all internet bids in real time for confident decision-making.
  • Automated Post-Auction Processes – Instantly generate and send invoices via email to successful bidders, saving time and effort.

Teamwork Makes the Dream Work

The team at Williams Auctions collaborated closely with Auction Marketer to successfully deliver their entire auction project, going from initial consultation to their first live auction in just four months.

Throughout the project, both teams worked hand-in-hand, embracing flexibility and collaboration to ensure everything was thoroughly tested for a seamless launch. The hard work paid off, with the first auction attracting a large audience of both on-site and online bidders, resulting in a resounding success. Since then, the team at Williams Auctions has found it easy to manage all their auction processes, enabling them to confidently scale and grow their business.

Client Testimonial

“Working with Auction Marketer has been an enjoyable experience. Their team worked closely with us, ensuring every aspect of our auction platform was tailored to our needs and thoroughly tested for a smooth launch. Thanks to their expertise and support, our first auction was a tremendous success, attracting a large audience of both on-site and online bidders and they have been happy to consult and advise us on further customisations and working practices. Their system is intuitive and easy to use on auction day, and their collaborative approach to business works really well for us. We are very happy with the results!”

Lisa Choudhury - Director, Williams Auctions

Recently sold at

Williams Plant Auctions

Every week our team finds the best lots that have sold this past week check them out here:

2016 Manitou 160ATJ

Price Realised: View lot details

2019 John Deere 6155R

Price Realised: View lot details

2008 Volvo FM Tarmac Wagon

Price Realised: View lot details

Linde H25D Forklift

Price Realised: View lot details