Auction Software

Schloss Ahlden Auctions

Multilingual Auction Technology

Schloss Ahlden is one of Germany’s leading fine art auctioneers, specializing in old porcelain, silver, paintings, furniture, jewellery, and more.

Implementation Details

Schloss Ahlden partnered with Auction Marketer to develop a bespoke live bidding platform with features including:

  • Live video webcast.
  • Post-auction offers.
  • Buy it now functionality.
  • Timed online-only auctions.

Delivering the Ultimate Live Auction Experience

In the first phase, we launched a standalone live webcast bidding platform and back-office system, featuring:

  • A comprehensive client registration and approval module to meet KYC and AML5 regulations.
  • A real-time bidder credit limit of €10,000, automatically tracked against current bid exposure.
  • Bilingual support with German and English language versions, enabling Schloss Ahlden to expand their audience and reach new markets.

Empowering Schloss Ahlden with Complete Auction Control

In the second phase, we integrated the live bidding system into the Auction Marketer web application, providing:

  • Full control over homepage merchandising and content management.
  • Enhanced user functionality, allowing customers to leave absentee bids before the auction and submit post-sale offers.

Expanding Auction Capabilities and Market Reach

The final phase introduced additional capabilities, including:

  • Online-only timed bidding.
  • Buy it now functionality.
  • A fully integrated Artist Directory to enhance SEO and improve organic search visibility.

Results and Impact

This comprehensive solution has empowered Schloss Ahlden to take control of their brand, customer data, and bidding processes. By becoming independent from major aggregation platforms in Germany, they have strengthened their market position and increased their autonomy in the competitive fine art auction space.

Recently sold at Schloss Ahlden

Every week, our team finds the best lots that have sold this past week.

Conclusion

Ready to find out more about Auction Marketer? The modular all-in-one solution for auctioneers, designed to add value to your business.