# Auction Software

## Iconic Auctioneers

# The simple genius of the homepage takeover

Revolutionising Car Auctions with Auction Marketer's Live Auction Software for Classic Cars

### **Introduction:**
Classic Car Auctions are big events. Lots of buyers and sellers on site, with a multitude of phone bidders and the need for super low latency live bidding tools that allow web users to feel as if they are at the event. Auction Marketer have been working with Iconic (formerly Silverstone) Auctions since 2020 to provide them with an auction event management solution that makes running their auctions super efficient.

### **Client Background:**
Iconic Auctioneers, renowned for many years as the go-to auctioneer for the best in classic cars, had been leveraging Microsoft NAV in the cloud to streamline their back-office operations. Their web presence was primarily manual, which affected their efficiency and led to reliance on expensive third-party platforms for live sales.

### **The Challenge:**
Iconic Auctioneers needed to find a solution that could integrate with their existing systems, automate various auction processes, and offer a live auction experience with AV capability. This included a dashboard for users to see bidding history, pay invoices, and submit complex valuation requests.

### **The Solution:**
#### Auction Marketer’s Fully-Featured Web Platform, BidStreamTM
Auction Marketer provided a solution tailored for the auction industry:  
- **Real-time Web Connectors to Microsoft NAV in the Cloud:** Ensured smooth operations.  
- **Automated Processes:** From number plate lookups to direct feeds from platforms like eBay and Glenmarch.  
- **Value My Classic Feature:** Integrated with MS NAV for vehicle valuation.

#### A Leap Ahead with BidStreamTM: The Live Auction Revolution
The platform included:
- Live Streaming: Every auction was broadcasted on the homepage.
- User-Friendly Interface: Simple signposts and low latency real-time bidding.
- Admin Dashboard: Real-time auction insights.

#### Outcome:
Post implementation, Iconic Auctioneers streamlined operations and established themselves as pioneers in the digital auction space. They now run live events globally and timed online auctions.

#### Conclusion:
The Auction Marketer AMS solution delivered solid ROI, with efficiencies saving on manpower for auction operations.

## Recently sold at Iconic Auctioneers
### 1991 Porsche 911 (964) 3.3-litre Turbo
Price Realised:
£106,875
[View lot details](https://www.silverstoneauctions.com/sa078b-lot-17614-1991-porsche-911-964-3-3-litre-turbo?el=17614&pn=1&pp=100)

### 1938 Alvis 4.3-litre Drophead Coupé
Price Realised:
£107,000
[View lot details](https://www.silverstoneauctions.com/sa083-lot-18455-1938-alvis-4-3-litre-drophead-coupe?el=18455&pn=1&pp=100)

### 1952 Mercedes-Benz 220 Cabriolet A
Price Realised:
£121,500
[View lot details](https://www.silverstoneauctions.com/sa081-lot-19408-1952-mercedes-benz-220-cabriolet-a?el=19408&pn=2&pp=100)

### 2010 Land Rover Defender 110 County - Previously used by HRH The Duke of Edinburgh
Price Realised:
£123,750
[View lot details](https://www.silverstoneauctions.com/2010-land-rover-defender-rec12238-1-stoneleigh-0223?el=19848&pn=1&pp=100)